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Elsie’s Tried & True Clean Cosmetics Buys

Hello friends!! I recently shared my tried & true non-toxic skincare buys and today I am back with a post alllll about cosmetics!

When I first starting swapping to clean beauty, the results were extremely disappointing. It took me more than a year to find a foundation I was happy with and out of everything I bought at first, there is only one item that made it into my permanent rotation. For this reason, I am really excited to share the things with you that I now purchase over and over! Before I begin, I will say … one of my BIGGEST tips when beginning to swap to green beauty is to try before you buy. If you can find local places to try on clean products, it is worth it. And if not, try to stick mainly with shops that have a generous exchange policy … it can save you a bundle!

Concealer and Foundation.

I am so passionate about these items because it took me a while to find something that, to me, compared with conventional products in terms of performance. I am a HUGE fan of Jane Iredale Smooth Affair Primer and Glow Time BB Cream. It is by far the best coverage I have found and is not too oily. I use a beauty blender to apply mine. It lasts a long time because I use way less … I don’t know if it is the beauty blender or just the formula. But I just repurchased it for the first time and it lasted me quite a while—longer than foundation normally lasts for me.

I also like Crunchi primer and foundations, and recommend them.

For concealer, I use RMS “Un” Cover-Up. I only use it on my under eye circles around my nose and if I have any kind of blemish going on. It’s great and gets the job done with very minimal product and it lasts a very long time. I’ve already had mine more than a year and it’s going strong.

Lip Products.

Obviously, I am passionate about lip products! We have our own through Oui Fresh and I use them daily. Pictured is Bye Bye Bye gloss, which I wear basically 24/7 (even to bed!) and a new gloss color that is coming soon called “Central Perk.” It’s my dream color!

I love a lot of other brands too. I will say lip products are one of the most fun natural beauty products to shop! I have a pretty big lipstick collection, but I will try to narrow it down for you here! Keep in mind I pretty much exclusively wear neutral lip color. I love bold lips, just not on me!

A few of my favorites … Ilia Color Block Lipstick in “Amberlight,” Bite Beauty Lipstick in “Chai” and “Verbena,” 100% Pure in “Plume Pink,” Ere Perez Cacao Lip Color in “Hoopla” and Ilia Lip Crayons in (honestly) every color.

I am also obsessed with One Over One’s lip oils. The only reason there isn’t one in this photo is because Emma stole mine right before I took these. They are incredible and like nothing else! If you like super SUPER glossy lips, you have to try them.


I keep it very natural with eye shadows. I really only use these few palettes on repeat. A lot of days i don’t wear anything but a little highlight on my brow bone.

I love Jane Iredale, Ere Perez and Lily Lolo palettes.

Eyeliner + Brows. 

I can’t quit my Kat Von D tattoo liner. It’s not the cleanest product in my beauty cabinet (if anyone from the brand is reading this, please, please, please switch to a paraben-free formula), but I love that it is cruelty free and the performance is a 10 out of 10!

I also like Pat McGrath liquid liner.

For my brows, I have microblading, so I don’t need a lot of brow product. A lot of days I don’t do anything to my brows. But I intentionally got them very light/natural so that I don’t look weird without makeup on and, like, BROWS. So when I do a full face of makeup and I want to add more, I use a little Ecobrow with a brow pencil.

*If you live in Nashville, I see Olivia Weir for my brows and she is incredible!


Trying to find a “more natural” nail polish was one of the first things that pulled me into clean beauty. I now use 10-free formulas almost exclusively and occasionally I will get a 3-free gel manicure for a trip or a special occasion. The two best brands (by a LOT!) are Aila, which is also based in Nashville and we frequently collaborate with and Habit. I love both these brands so much and tell all my friends to try them!


I loveeee my cheek products and may occasionally wear WAY too much of it if I’m being honest! A few of my go-tos are Antonym blush in peach, Crunchi bronzer, Ilia Multistick in “Cheek to Cheek” and Ere Perez Carrot Color Pot in “Healthy.” Love love love!

And the only highlighter I really need is RMS living luminizer. I really like the pot format because it lasts forever and is very easy to apply. I hope this has been helpful as a starting point! To be totally honest, there are a LOT more amazing brands and products that I could put in here, but I tried to keep it somewhat minimal so it wasn’t too overwhelming for someone who is just getting into clean beauty. But I could go on ALL DAY, so if you have more questions, ask away. 🙂 xx! Elsie

Credits//Author: Elsie Larson. Photography: Amber Ulmer. Photos edited with A Color Story Desktop.

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